Head of Marketing · Performance & Growth

Sixteen brands.
One very good
four months.

I directed £504,474 of ad budget across sixteen UK brands and returned £804,560 in revenue and donations, while cutting the average cost of a lead by 37%.

Work with me See the numbers

Experience9 years

BasedLahore, remote

HoursUK, EU, US East

StatusOpen to offers

01 · The impact

Jan to Apr 2026, against the four months before me.

Same brands, same products, mostly smaller budgets. Every figure comes from live client reporting.

Revenue & donations£804,560generated across three revenue accounts~~Up 197.5% from £270,414~~

Leads delivered9,223enquiries handed to clients~~Up 51.5% from 6,088~~

Phone calls7,679calls made to ring~~Up 30.2% from 5,898~~

Cost per lead£8.93blended across nine lead accounts~~Down 37.0% from £14.17~~

02 · The reporting

The actual screens, not a summary.

This is the reporting layer I built and run. Clients see the same view I do, refreshed continuously, with nothing hidden behind a monthly PDF.

Portfolio overview dashboard — **The whole book, one screen.** £504,474 of budget directed, £804,560 returned, sixteen active clients, measured against the previous four months.

All clients dashboard — **Sixteen scorecards.** Every account with its spend, its output and its movement, so nothing hides behind a portfolio average.

Lead generation dashboard — **The nine service accounts.** Spend down 7.2%, conversions up 47.3%, calls up 74.6%, average cost per acquisition down 37%.

New clients dashboard — **Launch tracking.** The four accounts opened in March, measured from their first day rather than folded into the totals.

The first answer is almost never “spend more”.

Budget cut, leads up45% less, 42% more

Flat budget, enquiries doubledUp 119%

Less spend, calls tripled814 to 2,456

03 · Case studies

Three accounts, opened up.

Growth compares Jan to Apr 2026 with Sep to Dec 2025. Bars are drawn to scale. The dashboards below each case show the full trading view.

Case 01 / 03

Donate Directly

Charity · humanitarian appeals · UK

A charity whose entire year rides on one appeal. I scaled Google, Meta and TikTok together into Ramadan and rebuilt the campaigns around individual causes, Zakat, orphan sponsorship, water wells, so donors gave to the thing they actually cared about.

Ad budget in£347,610

Value returned£374,629

Up 471%more donations raised than the four months before

Donations raised

£65,619→£374,629

Meta return per £1

0.56×→1.61×

Reach

476K→2.04M

Account summary — **£1,152,283** in tracked donations across the full period shown on screen.

Meta campaigns — Return by individual appeal across the Ramadan push, campaign by campaign.

Case 02 / 03

Shiffonz

E-commerce · bridal & festive fashion · UK

A bridal and Eid retailer heading into the only season that matters. I put 168% more budget behind it and the return went up, not down. Efficiency improving while you scale is the whole game.

Ad budget in£38,163

Value returned£246,298

6.45×returned for every £1 spent, up from 4.07×

Revenue

£57,999→£246,298

Cost per sale

£19.40→£9.77

Orders

931→4,900

Google Ads channel — **£258,686** in sales from £57,312 of spend. 4.51× return, £21.72 acquisition cost, £176.50 lifetime value.

Case 03 / 03

Skrubz

E-commerce · medical scrubs & uniforms · UK

No crisis, no obvious win, the hardest kind of account. Google was saturated, Meta was underfunded and quietly working harder per pound. I moved the money and held the return steady the whole way through.

Ad budget in£47,965

Value returned£183,634

3.83×return held through a 20% scale-up

Revenue

£146,896→£183,634

Meta revenue

£39,124→£79,049

Orders

1,472→1,855

04 · The creative

Buying the media is half of it. The other half is the ad.

Live creative from those accounts, with the numbers each one produced. Thumbstop, click rate, CPM, cost per click.

Top click rate 11.23%Best CPC £0.07Thumbstop 43.68% Impressions 2.67MCelebrity-ledUGCStudio

Live ad creative with its performance metrics

05 · Lead generation

Nine service businesses. 7% less money, 47% more enquiries.

For a skip hire firm or a security installer, a ringing phone is the product. Every account below moved in the right direction on a flat or smaller budget.

Account	Spend before	Spend after	Conv. before	Conv. after	Change	Calls before	Calls after	CPA before	CPA after
Pink Skip Hire Skip hire, Manchester	£57,117	£52,515	3,672	5,218	+42%	2,482	3,379	£15.56	£10.06
DKU Performance Automotive tuning	£16,568	£15,158	1,243	2,196	+77%	814	2,456	£13.33	£6.90
Skem Skips Skip hire, Skelmersdale	£2,408	£2,422	788	1,012	+28%	498	848	£3.05	£2.39
iSecurity Solutions Commercial security	£5,482	£4,908	43	94	+119%	45	118	£127.49	£52.22
Kids Time Childcare	£689	£1,214	18	46	+156%	27	33	£38.27	£26.39
Atlantic Prestige Wedding & prom cars	£2,110	£1,157	97	138	+42%	33	22	£21.75	£8.39
Atlantic Limos Limo & party bus	£1,210	£1,144	168	209	+24%	37	41	£7.20	£5.47
Atlantic Travel Coach & minibus	£1,222	£1,217	96	110	+15%	57	74	£12.72	£11.06
Pro Moi Clinic Aesthetics clinic	n/a	£818	n/a	n/a	n/a	n/a	n/a	n/a	£11.68

Figures are tracked conversions; calls are counted separately.

Pink Skip Hire

Skip hire, Manchester

+42%

Ad spend£57,117→£52,515

Conversions3,672→5,218

Phone calls2,482→3,379

Cost per lead£15.56→£10.06

DKU Performance

Automotive tuning

+77%

Ad spend£16,568→£15,158

Conversions1,243→2,196

Phone calls814→2,456

Cost per lead£13.33→£6.90

Skem Skips

Skip hire, Skelmersdale

+28%

Ad spend£2,408→£2,422

Conversions788→1,012

Phone calls498→848

Cost per lead£3.05→£2.39

iSecurity Solutions

Commercial security

+119%

Ad spend£5,482→£4,908

Conversions43→94

Phone calls45→118

Cost per lead£127.49→£52.22

Kids Time

Childcare

+156%

Ad spend£689→£1,214

Conversions18→46

Phone calls27→33

Cost per lead£38.27→£26.39

Atlantic Prestige

Wedding & prom cars

+42%

Ad spend£2,110→£1,157

Conversions97→138

Phone calls33→22

Cost per lead£21.75→£8.39

Atlantic Limos

Limo & party bus

+24%

Ad spend£1,210→£1,144

Conversions168→209

Phone calls37→41

Cost per lead£7.20→£5.47

Atlantic Travel

Coach & minibus

+15%

Ad spend£1,222→£1,217

Conversions96→110

Phone calls57→74

Cost per lead£12.72→£11.06

Pro Moi Clinic

Aesthetics clinic

New

Ad spend£818

Cost per lead£11.68

06 · From a blank account

Four accounts opened from nothing in March.

No history, no prior data, no comparison period. Everything these four received came from campaigns I built from scratch, including the search terms buying it.

Manchester Dental

Dental practice, Manchester

New

31 Mar to 12 May 2026, about 6 weeks

262Total leads

£4.81Cost / lead

£1,262Ad spend

233 phone calls29 WhatsApp92.7% answer rate1m 44s average calldentist near medental hospital manchesternhs dentist near memanchester dental urmston

Leafield House Nursery

Day nursery, Leeds

New

9 Mar to 12 May 2026, about 9 weeks

48Total leads

£9.90Cost / lead

£475Ad spend

19 phone calls29 forms100% ads attributednursery near menurseries near meleafield house nurserylittle owls nursery leeds

Osteopathi Care

Osteopathy, Ashford, Kent

New

9 Mar to 11 May 2026, about 9 weeks

45Total leads

£9.87Cost / lead

£444Ad spend

24 phone calls21 lead forms100% ads attributedosteopath ashfordosteopath near meosteopath folkestoneacupuncture ashford

Urmston Day Nursery

Day nursery, Urmston

New

6 Mar to 12 May 2026, about 10 weeks

18Total leads

£28.57Cost / lead

£514Ad spend

7 phone calls11 forms100% ads attributedurmston day nurserycheeky cherubsnursery near medavyhulme road nursery

07 · Full portfolio

Sixteen accounts. Every one up.

Eight verticals, three ad platforms, four business models: e-commerce, charity, healthcare and local services.

Donate DirectlyCharity, donations

Spend£347,610

Delivered£374,629 returned

+471%

ShiffonzE-commerce, bridal

Spend£38,163

Delivered£246,298 returned

+325%

SkrubzE-commerce, uniforms

Spend£47,965

Delivered£183,634 returned

+25%

Kids TimeChildcare

Spend£1,214

Delivered46 conversions

+156%

iSecurity SolutionsCommercial security

Spend£4,908

Delivered94 enquiries

+119%

DKU PerformanceAutomotive tuning

Spend£15,158

Delivered2,196 conversions

+77%

Atlantic PrestigeWedding & prom cars

Spend£1,157

Delivered138 enquiries

+42%

Pink Skip HireSkip hire, Manchester

Spend£52,515

Delivered5,218 conversions

+42%

Skem SkipsSkip hire, Skelmersdale

Spend£2,422

Delivered1,012 conversions

+28%

Atlantic LimosLimo & party bus

Spend£1,144

Delivered209 conversions

+24%

Atlantic TravelCoach & minibus

Spend£1,217

Delivered110 conversions

+15%

Pro Moi ClinicAesthetics clinic

Spend£818

Delivered£11.68 per lead

New

Manchester DentalDental, Manchester

Spend£1,262

Delivered262 leads at £4.81

New

Leafield HouseDay nursery, Leeds

Spend£475

Delivered48 leads at £9.90

New

Osteopathi CareOsteopathy, Kent

Spend£444

Delivered45 leads at £9.87

New

Urmston Day NurseryDay nursery

Spend£514

Delivered18 leads at £28.57

New

08 · About

Nine years in, and I still read the search terms myself.

I run paid acquisition, lifecycle and measurement for businesses that need the number to move this quarter, not a brand refresh. Most of what is on this page came from restructuring accounts rather than raising budgets.

Before the agency side I built a marketing function from nothing and ran it with a team of six, and spent a year as Chief Commercial Officer of a US civic-tech platform, where the job was positioning, the lifecycle programme and partnerships rather than media.

I have worked remotely since 2020 with teams across the UK, the US, Singapore and Pakistan. I report in writing, the costs and the misses included, which is how most of my inbound arrives.

I hold an MBA in Marketing from Warwick Business School and I am Google, HubSpot, Semrush and TikTok certified.

Google Ads

Search
Performance Max
Shopping
Demand Gen
YouTube
Display
Call-only

Meta & TikTok

Advantage+ Shopping
Lookalike
Prospecting
Retargeting
Catalogue
Click to WhatsApp
Creator video

Measurement

GA4
Tag Manager
Conversion tracking
Call tracking
Looker Studio
Attribution
CAC
LTV

Beyond media

Positioning
Messaging
Lifecycle
CRM
Email
SEO
Team leadership
Budget ownership

09 · Next

Give me a number to carry.

Head of Marketing or Marketing Director, fully remote. I can work UK, EU or US East Coast hours, and I can start with a paid audit of whatever you are running now.

Message me on WhatsApp Email LinkedIn

All figures taken from live client reporting across Google Ads, Meta and TikTok accounts under my management. Growth comparisons run Jan to Apr 2026 against Sep to Dec 2025. Currency GBP. Lead accounts count tracked conversions; phone calls are counted separately and never added to them. Donation return is donation value, not profit. Underlying reports available on request.